Stop defending your AI Vertical Startup — start defining your market. Learn the market-shaping strategies Northern Pixels used to help founders transform investor and client skepticism into category leadership, secure enterprise partnerships, and build defensibility that attracts both venture capital and strategic buyers.
Attract Influential Support
Influence how an industry evolves —rather than simply reacting to it.
Improve Sales Velocity
Leverage advocacy, analysts, and customers to shorten sales cycles.
Define Your Category
Define the market before big tech or copycat competitors can commoditize it.
Our Expertise Transforms Startups.
Acquired by Battery Ventures
…Northern Pixels crafted and executed a marketing strategy that significantly boosted our brand awareness and credibility…
ALVARO POMBO, FOUNDER & CEO
TRUECONTEXT
Acquired by Toyota Group
Northern Pixels was instrumental in shaping our foundational marketing strategy and catapulting us onto the global stage.
ERIC BERGERON, FOUNDER & CEO OPTOSECURITY
$435M Raised
Northern Pixels crafted a groundbreaking strategy that confronted our most pressing challenges.
RICHARD ST-PIERRE, CEO, DISTRIQ – CANADA’S QUANTUM ZONE
Our President, Mark M.J. Scott has three exits as a founding marketing leader, including a cryptography company acquired by AppDirect, an Optics company acquired by a Toyota and a pioneering Enterprise Low Code Application Platform, TrueContext, acquired by Battery Ventures, March 2024.
Northern Pixels Inc. is the only marketing firm owned and operated by experienced deep tech startup marketing leaders, all of whom have successfully commercialized and exited via acquisition.
Deploy a defensibility-first GTM strategy that positions your AI startup as a category leader before competitors can commoditize your market.
Attract Influential Support – Deploy thought leadership and analyst relations as core go-to-market channels
Improve Sales Velocity – Leverage advocacy, analysts, and customers to shorten B2B sales cycles and accelerate pipeline velocity through strategic content marketing
Define Your Category – Execute a category creation go-to-market strategy before big tech or copycat competitors can commoditize it
Breaking through market skepticism without proven enterprise references”
• Demonstrating ROI when your AI solution is novel or complex
• Achieving product-market fit before runway expires
• Positioning against well-funded incumbents and big tech
We can help. We have a track record of doing it… multiple times.
AI Startup Defensibility & GTM Go-To-Market Strategy | Northern Pixels 